Organisational Strategy

 

                   Organisational strategy

     Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited. And today I will use SWOT to analyze the Apple company . SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Strengths: characteristics of the business or project that give it an advantage over others. Weaknesses: characteristics that place the team at a disadvantage relative to others. Opportunities: elements that the project could exploit to its advantage. Threats: elements in the environment that could cause trouble for the business or project.

      Apple Industry is manufacture Computer hardware, Computer software, Consumer electronics, and Digital distribution. Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others are Apple company’s main competitors. Next I will analyze strengths of Apple Inc. , Customer loyalty combined with expanding closed ecosystem, Apple is a leading innovator in mobile device technology, It has strong financial performance . Brand of Apple products are popular and enjoy a high reputation in mobile phone industry . It also has strong marketing and advertising teams. Weaknesses of Apple Inc. is it has high price  ,and the share price is decrease in market , Apple lack new products they need to manufacture more high-tech products . Then Apple Inc. has many opportunities : high demand of iPad mini and iPhone 5 , in China Apple products are very popular therefore there is strong growth of mobile advertising market and growth of tablet and smartphone markets , Apple patents are often infringed by its competitors. Thus, collecting the damages from the companies that do so is a viable opportunity to not only increase the cash reserves but to damage the competitor’s reputation and sales as well. The growth of mobile advertising market is an opportunity which could be further seized upon. There are also many threats of Apple Inc.: Tax increases in USA in 2013 will negatively affect Apple. The companies that breach Apple patents might not be discovered soon and may benefit from it, while weakening Apple at the same time. Samsung has already asked Apple to pay higher price for its application processors. Due to intense competition and no viable substitutes, Apple may be asked to pay even more.

      Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world.