PESTEL analysis model, also known as the big environmental analysis is an effective tool for analyzing the macroeconomic environment, not only to analyze the external environment, but also to recognize the role of all has an impact on the organization's strength. It is a method of investigating the impact of factors external to the organization, each letter represents a factor that can be divided into six major factors: political factors , economic factors , social factors , technical factors, environmental factors and legal factors .Political factors refers to the actual and potential political power has impact on the organization's business activities and related policies, laws and regulations and other factors.Economic factors : refers to the organization of external economic structure, industrial layout, resources, level of economic development and future economic trends and the like.Social factors refers to the members of the organization is located in the historical development of social, cultural traditions, values, customs, education levels and other factors.Technical factors : technical elements of the invention includes not only those caused revolutionary changes, but also includes new technologies and production-related businesses, new technology, the emergence of new materials and the development trends and application prospects.Environmental factors : activities of an organization, product or services that can interact with the environmentLegal factors : Integrated Systems organization outside the laws, regulations, judicial status and legal awareness of citizens composed.PESTEL is coupled with environmental factors on the basis of the PEST analysis and legal factors formation. In the analysis of the context in which an enterprise group, usually through these six factors to analyze the situation faced by business groups.
We did a seminar-group presentation that use PESTEL to analyze the Apple In . And I analyzed the economic factors and environment factors , with the development of economic in China ,mobile-phone is a popular industry ,all ages people are interested in mobile-phone especially young people .Apple Incorporation manufacture many high-tech products and grasp many customers's requirement .People cost money to buy Apple products .Nowadays ,environmental friendly is the first significant issue ,Apple will manufacture more high-tech products to cater environmental friendly like solar car ,energy conservation electronic products . And about shareholder I also through analyzed the Apple Inc ,as we know these two years the share of Apple Inc was reduce in totally ,Tim Cook the CEO of Apple In attended board of directors claimed that he was disappointed that the price of stock was reduce that he and other shareholder will damage ,but he encouraged shareholders that they should be cheer up .Apple Incorporation have confidence to improve the price of share ,Apple will manufacture high-tech products .Therefore ,the more sales volume of Apple products the more profit that shareholders will gain .
Very clear understanding of PESTEL - excellent! I also liked the way you reflect on Apple and how technology affects it.
ReplyDeleteYou are putting in lots of effort as shown by your inclusion of the SWOT analysis and the Boston Matrix above - which has not been covered yet - this independent reading will really benefit you - keep it up!